Monday, November 10, 2008

WELL, MY LIFE HAS CHANGED

Anyone who knows me even a little bit knows I love my Netflix. It gives me a sense of completion, a sense of accomplishment. I achieve a little bit each time I mail back that red envelope. My account is enriched every time I rate a movie, write a review or leave a friend a note.

The only thing holding me back from complete adoration was being on a Mac and not being able to stream live. Well, my friends, that's over. According to Gizmodo:

LOS GATOS, Calif., October 27, 2008 – Netflix, Inc. (NASDAQ: NFLX), the world’s largest online movie rental service, today announced it has begun the deployment of Microsoft Silverlight to enhance the instant watching component of the Netflix service and to allow subscribers for the first time to watch movies and TV episodes instantly on their Intel-based Apple Macintosh computers. The deployment, which will initially touch a small percentage of new Netflix subscribers, is the first step in an anticipated roll-out of the new platform to all Netflix subscribers by the end of the year.

Silverlight is designed for delivery of cross-platform, cross-browser media experiences inside a Web browser. It is expected that Netflix members who watch movies and TV episodes instantly on their computers will enjoy a faster, easier connection and a more robust viewing experience with Silverlight, due to the quality built directly into the player. Among the viewing enhancements with the new player is a breakthrough in timeline navigation that vastly improves the use of fast-forwarding and rewinding. The new Netflix player takes advantage of Play Ready DRM, which is built into Silverlight, for the playback of protected content on both Windows-based PCs and on Macs. That had not been possible with previous generation technologies.

“Silverlight with Play Ready offers a powerful and secure toolkit for delivery of dynamic streaming, which offers faster start-up, and higher quality video, adapted in real time to users’ connection speeds,” said Netflix Chief Product Officer Neil Hunt. “Members who enjoy watching movies and TV episodes from the growing library of choices that can be instantly streamed at Netflix will be thrilled with this next generation improvement of access and quality, on a broader range of platforms, including Intel Macs and Firefox.”

“Instantly streaming from Netflix directly addresses the needs and wants of today’s Web users by providing on-demand, high-quality online video,” said Scott Guthrie, corporate vice president of the Developer Division at Microsoft Corp. “By using Silverlight, Netflix can deliver to its subscribers a higher quality video experience on the Web, on more platforms.”

Silverlight was tried and proven this summer as NBCOlympics.com streamed thousands of hours of live and on-demand online video for the 2008 Beijing Olympics.

For Macintosh users, the Silverlight player will work only on Intel-based Macs, which currently account for roughly three-fourths of Mac units operated by Netflix subscribers.





I logged in and saw no difference, but when I use the Gizmodo link found here, everything appears to be copacetic. Finally, I can watch Surf's Up without the Netflix community watching as it gets added begrudgingly onto my queue.

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